The story I heard was that when Panasonic, Samsung, Sony, and Casio wanted to get into the digital camera business they knew they needed help with their credibility regarding lens quality.  After all, they all knew a lot about electronics but what did they know about lenses? They were all smart enough to partner with established lens manufacturers. Casio went to Pentax, Sony to Zeiss, Samsung to Schneider, and Panasonic partnered with Leica to make the Lumix.

When Panasonic and Leica sat down to brainstorm camera designs and digital camera innovations, the question arose, “What do people want most from their photos?” Their answer was sharpness! And how do you deliver sharpness? You use a Leica lens design and invent Optical Image Stabilization (OIS). And thus OIS was born!

What is OIS? Essentially it’s a sensor that moves to duplicate the movement of the camera and subject, kind of like an eyeball. Eliminate movement and you increase sharpness. The first Lumix DMC FZ1 had it, and that was over thirteen years ago!Some of the worlds most advanced cameras have OIS, aka In-Body Stabilization, as a base feature. All small digital cameras,  digital bridge cameras, mirrorless digital cameras, video cameras, and even smartphones have OIS.

It makes the images you take sharper, so why don’t all digital cameras have OIS? If you want to know, stay tuned!