Like a painter…
has their paint and a sculptor has their clay we photographers have our light. All artists must have an understanding, a familiarity and a passion for their medium and therefore we do with light.
Light is constantly changing it’s direction, intensity, color and mood. We should study light, get to know and feel it. I like early morning and late afternoon. I like to have the light behind me whenever possible. There are times when we have direct Sun or overcast, maybe artificial and of course shady. Each has it’s own character.
Spend some time each day making mental notes about your light and how you would capture it with your photography.